I worked with a team to create an ad campaign for TownePlace Suites that reinforced their identity as a place where business travelers can have a little more freedom to enjoy themselves when on extended travel for business. The juxtaposition of “business speak” and images of TownePlace Suites residents, who are going a little bit further than the normal enjoyment of the spaces, highlight the fact that while business doesn’t stop while traveling, neither should play.
