JL Systems is a software company that has been in the Association Management Software business for over 35 years. The problem they faced was lack of awareness/confusion in the marketplace due to the fact that the company was JL Systems and the product was Noah AMS. The company shifted the focus solely to Noah AMS, unifying the company and the product.
The goal was to create a brand that clarified who they are/what they do and to stand out in the marketplace with an updated look and feel to match the modern technology company they have become.
