672 Flats is a boutique apartment building in the heart of Ballston. This campaign focused on the unique style and attention to detail found throughout the building by personifying boutique.
Boutique isn’t another number in the crowd, it’s different, better, unique.
Boutique is great design—stylish without losing sight of comfort. Boutique is the perfect size— with everything you want. Boutique is peaceful, tasteful and personal. Boutique is the feeling of being at home. And when you talk about apartments in Ballston, boutique is 672 Flats.
